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Snapple win nothing campaign





According to executives at Deutsch, concentrating more on the viking e cigs discount code product was the right thing to do, along with producing the commercials to look somewhat smoother and more professional than in the past.
In a third commercial, an oddball game of musical chairs assists a husband in picking a Diet Snapple flavor for his wife.
'It's like 'Snapple Theater ' said Kathy Delaney, partner and executive creative director at Deutsch.Delaney said, laughing, 'where a Snapple truck comes to town and gives you a free Whipper Snapple if you hand in your blender.'.'When we took over, we had to make sure we moved the brand discount furniture stores williamsburg va forward.'.First, these type of contest were popular years ago; twist off your bottle cap and you may win a prize.Personally, I didnt rush out and buy a Snapple, but Im sure a lot of research was done prior to the launch of this commercial and it will help drive sales to the company.In the six months of 1997 that Triarc operated Snapple, the steep sales decline was halted, so that sales ended the year at roughly the 1996 level.




I havent seen this type of contest advertised in a long time.The only catch with this one; you only win if you win nothing (Youll understand what I mean after you watch the commercial).A commercial for Whipper Snapple tells of a make-believe ' 'Blender Exchange Program '.To accomplish that, Deutsch was hired in June to 'make Snapple fun again he added, yet 'tell people - particularly younger people we want to attract to the franchise - that it's not the same old Snapple.'.But she is making personal appearances with consumers and working with distributors;.RE: Snapple is advertising that you could win nothing instantly.At first I just thought this was another cool commercial from a brand, but then once I tuned in I realized it was also a cool contest.
One question often asked about Snapple ads is whether they include Wendy Kaufman, the brand's longtime spokeswoman, who was dismissed by Quaker for being too evocative of the brand's New York roots.
'It shouldn't feel homemade.' 'But Snapple is big because it's still small and intimate she added.





Gilbert said, referring to refreshingly unconventional commercials created by the New York agency now known as Kirshenbaum Bond Partners.
Is this false advertising?

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